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Challenge:

Build awareness for Saint Peter’s University Hospital’s neonatology, obstetrics, orthopedics, cardiology, diabetes treatment and pediatric oncology service lines.

Action:

Re-brand Saint Peter’s as the compassionate “Personal Advocate” for its patients. SGW Healthcare employed a broadly targeted, integrated media campaign featuring real life stories of patients and the tagline, “Thanks, Saint Peter’s!”

Result:

All six specialty services experienced volume increases in the double digits, ranging from 12% to 45%.