The Do’s and Don’ts of Marketing Automation for Healthcare

Marketing Automation. Two people planning out business actions and working on laptops.

Marketing Automation Reach your audience when they’re active, and hand-off qualified leads to your sales team. You may not realize it, but nearly 50% of all email received is actually pre-programmed and personalized with virtually no human involvement. Savvy marketing and sales teams are using marketing automation software to map individual customer journeys across different media, and [Read More]

Better Healthcare Social Media Engagement & Advertising

Social Media Engagement on Phone while reading

This week we’re digging into social media marketing—organic and paid— in our ongoing series of digital tactics for healthcare marketing. According to a 2016 joint report from Kantar Media & Advertising Age, at least 23.4% of all consumers turn to social media to seek healthcare advice. With nearly a quarter of the market actively seeking [Read More]

Supercharge Your Healthcare Marketing With Blogging & YouTube

This week we’re covering blogging & YouTube marketing in our ongoing series of digital tactics for healthcare marketing. As always, if you want to learn more, we’re here to assist! Tactic #5: Blogging There’s no content like your content! The phrase “content is king” was originally uttered by Bill Gates in 1996, but it’s taken on [Read More]

Beat Your Goliath Competitors With Four Simple Rules

12 December 2016
Categories: Healthcare Marketing

Many are familiar with the story of David and Goliath, but not everyone sees its application with respect to marketing. This popular story of a teenage shepherd boy who conquered a champion Philistine warrior with a slingshot, is an example of how planning, strategy, accuracy, timing and a few assets can outweigh size, resources, strength [Read More]