SGW Integrated Marketing Communications

challenge:

Build awareness for Saint Peter’s University Hospital’s
neonatology, obstetrics, orthopedics, cardiology, diabetes treatment
and pediatric oncology.

action:

Re-brand Saint Peter’s as the compassionate “Personal Advocate” for
its patients. SGW employed a broadly targeted, integrated media
campaign featuring real life stories of patients and the tagline,
“Thanks, Saint Peter’s!”

results:

All six specialty services increased as follows: Neonatology — 36%, Obstetrics — 45%, Orthopedics — 28%, Cardiology — 10%, Diabetes Treatments — 12% and Pediatric Oncology — 8%.